Category: Lifestyle
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Sandisk rebrands itself with a ‘Mindset of Motion’
Sandisk Corporation previewed its new corporate branding and creative direction today, signaling a bold debut of its comeback launch as a standalone Flash and memory technology innovator, planned for early 2025. Defined by a ‘Mindset of Motion,’ Sandisk’s new creative direction represents a forward-looking philosophy. By creating paths and possibilities for people to go without…
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Police launch joint operation against fake OYO branded hotels
The Ghaziabad Police, in collaboration with OYO, have launched a joint operation to crack down on unauthorized hotels fraudulently using OYO’s branding. This initiative follows a police complaint filed by OYO against over 10 such establishments in Ghaziabad, primarily located in the Sahibabad region, for misusing the company’s name and logo without authorization. OYO had…
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Consortium Gifts partners with IIT Bombay ‘Techfest 2024’
One of Asia’s leading corporate gifting companies, Consortium Gifts announced its collaboration with IIT Bombay’s prestigious Techfest 2024, Asia’s largest science and technology festival, taking place from 17th December – 19th December, 2024. As the official gifting sponsor for this landmark event, Consortium Gifts will be adding a touch of elegance and excitement to the…
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The Pant Project unveils ‘Into the Woods,’ a new collection
The Pant Project, a leading menswear brand has introduced its latest collection, “Into the Woods,” through a video campaign that reflects the essence of slow living and a connection to nature. Inspired by the serene winter landscapes of Landour, this collection is designed to combine comfort, style, and functionality, offering a seamless blend of elegance…
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Hoonartek’s VP of Global Marketing appointed to CMO Alliance board
Hoonartek, a data, digital, and AI solutions player, announced that Aijaz Ansari, the company’s VP of Global Marketing, has been independently appointed to CMO Alliance’s Customer Advisory Board. CMO Alliance is a leading global community of Chief Marketing Officers and senior marketing executives. The organization provides a platform for CMOs to connect, collaborate, and share…
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The Huddle Hosts Cake-Mixing Event to Celebrate the Holiday Spirit
The Huddle, a sports bar and kitchen at The League Hyderabad, recently celebrated the start of the Christmas season with a joyful Cake Mixing Event. Brimming with tradition and merriment, the event brought together guests for an afternoon filled with festive cheer, laughter, and a taste of Christmas joy. The Cake Mixing Ceremony is a beloved tradition…
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TUDOR joins DAKAR Rally as Official Timekeeper
Ask anyone in professional motorsports what the hardest race in the world is, and you’ll probably get the same answer: the Dakar Rally. To compete is to risk it all in one of the harshest environments on earth. The 2025 edition of the race will start in Bisha and end in Shubaytah, both in Saudi…
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Hola Media launches campaign for Birla Brainiacs
Hola Media Group has announced the launch of a campaign conceptualized and executed for Birla Brainiacs. The campaign, featuring Bollywood superstar Ayushmann Khurrana, celebrates hybrid schooling. It is designed to ignite the potential of the next generation, merging academics with upskilling and inspiring students to become the best version of themselves through a unique combination…
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Hettich Exhibits at AceTech Mumbai 2024
As Mumbai anticipates the next AceTech, Hettich India gears up to mesmerize visitors with its theme, “Magical Interior Solution,” bringing German-engineered furniture fittings to life in ways that transform spaces with unmatched functionality and style. At AceTech 2024, Hettich’s captivating displays and the “Young Magician” campaign will showcase how innovative fittings and appliances could elevate…
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KL Rahul teams up with Police for the new brand’s campaign
Police, the iconic lifestyle brand, is thrilled to announce a two-year partnership with Indian cricket star KL Rahul. The sports legend will represent the brand across India and the Middle East—regions where the brand’s stylish, dynamic, and adventurous spirit resonates deeply with consumers. Owned by the De Rigo Group, Police Watches has been in the…
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