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Vijay Sales ropes in Vijay Deverakonda as Brand Ambassador
Vijay Sales announced a strategic partnership with renowned South Indian actor Vijay Deverakonda, marking a significant milestone in the company’s expansion strategy across the South Indian market. This collaboration represents a groundbreaking alliance that promises mutual growth and unprecedented market penetration for both the brand and the actor. The partnership helps in expanding its footprint…
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A brand isn’t built in a day, and neither is a comeback- Ranveer Allahbadia’s PR journey amidst the crisis
By- Sonali Ramaiya, Founder of Roarrr Media & Public Relations Ranveer Allahbadia’s response is a classic example of crisis management- acknowledging the backlash, expressing gratitude, and promising betterment. While this is a strong first step, public sentiment doesn’t shift overnight. Rebuilding trust requires long-term consistency in both content and conduct. His commitment to improving his…
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MIT-WPU Hackathon Attracts 7,000+ Participants in India
MIT World Peace University (MIT-WPU), Pune successfully hosted HackMITWPU 2025, a three-day hackathon that brought together over 7,000 participants, fostering a spirit of innovation, collaboration, and problem-solving. With fourteen diverse tracks, the event served as a launchpad for groundbreaking ideas, bridging academia and industry to address real-world challenges. This year’s theme, ‘ले छलांग’ (Le Chhallang)…
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Zendesk Launches Agentic AI-Powered Zendesk Resolution Platform
Zendesk has launched the Zendesk Resolution Platform, aimed at redefining customer experience. This platform, purpose-built for service by the largest AI service software provider, introduces a suite of advanced tools that seamlessly integrate Zendesk AI Agents, a comprehensive knowledge graph, actions and integrations, governance and control, and measurement and insights. Together with human expertise, the…
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Biwin Unveils Cutting-Edge Storage Solutions
Biwin, a leader in storage and memory solutions, officially launches its highly anticipated 2025 product lineup, including a new generation of SSDs, memory modules and memory cards. These latest offerings deliver enhanced performance, innovative designs, and the latest functionalities for a wide range of applications, such as gaming, content creation, and office. Speaking on the…
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14% Consumers buying, 59% engaging, 35% follow Influencers who have long brand partnerships
In the lead-up to this year’s IPL season, a survey conducted by iCubesWire divulges a compelling trend in consumer behavior. Brands tapping on influencers are not just winning attention, they’re winning consumers. Conducted among 5042 IPL enthusiasts aged between 18 and 45, this survey deciphers what drives recall, trust, engagement and purchasing decisions that follow…
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The Body Shop Joins the Studio Ghibli-Inspired AI Art Trend with British Rose Eau de Toilette
The Body Shop has joined the viral Studio Ghibli-inspired AI trend, reimagining its British Rose Eau de Toilette in a dreamy, hand-illustrated aesthetic that has taken social media by storm. Leveraging AI-generated artwork, the brand transforms its iconic fragrance into a nostalgic, fairytale-like world, resonating with beauty lovers and pop culture enthusiasts alike. This move…
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Masters’ Union unveils #BuildNotMemorize; a bold campaign challenging India’s Rote Education Culture
Masters’ Union, the Gurgaon-based new age institution known for reshaping management education in India through its industry-driven, practitioner-led approach, has launched a bold new digital campaign with the tagline #BuildNotMemorize. This campaign marks the debut of their new ‘School of Emerging Technologies’ to challenge the status quo of engineering education in India. The motto of…
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7 Most Innovative AI Companies in India
Artificial intelligence is taking centre stage like never before. Industries, without exception, are shifting towards AI-driven working models. A study has revealed that 77% of Indian startups are investing in AI and other advanced technologies. This tremendous shift has catalysed the growth of AI businesses, with new AI startups emerging almost every day. However, among…
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The Body Shop and Plastics For Change Donate 18 E-tricycles to Waste Collectors
The Body Shop India has successfully concluded its E-tricycle donation drive in partnership with Plastics for Change (PFC), the world’s largest source of fairly traded verified recycled plastic. Launched in the last quarter of 2024, as part of the brand’s festive campaign–Spark A Change 2.0–the initiative aimed to support waste collectors and their families by providing them…
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