Aspect QSR puts three food brands on digital OOH screens across Mumbai and Thane
Aspect QSR, the quick-service restaurant arm of Aspect Global, has launched a three-month digital out-of-home (OOH) campaign across Mumbai and Thane that puts three of[…]
Tenda strengthens its reach with India website
Tenda, a global networking and connectivity solutions firm, has launched its official India website, www.tendaindia.com, making it easier for customers, partners and system integrators to[…]
Canara Robeco AMC received recognition from the Asia Book of Records and India Book of Records
Canara Robeco Asset Management Company Limited (Investment Manager to Canara Robeco Mutual Fund) has received recognition from the Asia Book of Records and India Book[…]
The Changing Landscape of Brand Campaigns: India and the World in 2025–2026
Advertising has always mirrored the culture it sells into, but the pace of that mirroring has changed dramatically. A decade ago, a “great campaign” meant[…]
UNIVO Just Became the First Indian Edtech to Advertise on ChatGPT. Here’s Why That’s a Signal for the Entire AI Industry, From Google to Grok
New Delhi-based edtech player UNIVO Education has quietly become a bellwether. On September 7, the company announced it has begun running conversational AI advertising campaigns[…]
Electrorush named Official Hydration Partner & Prorush named Official Energy Partner for Team India at the Pickleball World Cup 2026
Halewood Laboratories’ Electrorush and Prorush have come on board as the Official Hydration Partner and Official Energy Partner respectively for the Indian contingent at the[…]
Vijay Sales ropes in Vijay Deverakonda as Brand Ambassador
Vijay Sales announced a strategic partnership with renowned South Indian actor Vijay Deverakonda, marking a significant milestone in the company’s expansion strategy across the South[…]
A brand isn’t built in a day, and neither is a comeback- Ranveer Allahbadia’s PR journey amidst the crisis
By- Sonali Ramaiya, Founder of Roarrr Media & Public Relations Ranveer Allahbadia’s response is a classic example of crisis management- acknowledging the backlash, expressing gratitude,[…]
14% Consumers buying, 59% engaging, 35% follow Influencers who have long brand partnerships
In the lead-up to this year’s IPL season, a survey conducted by iCubesWire divulges a compelling trend in consumer behavior. Brands tapping on influencers are[…]
WhatsApp: The New Powerhouse of Personalised Marketing
By Anubhav Pandey, Chief Strategy Officer, Consortium Gifts In this rapidly evolving setting, brands are increasingly using WhatsApp as an instant marketing tool to engage[…]
