The Changing Landscape of Brand Campaigns: India and the World in 2025–2026
Advertising has always mirrored the culture it sells into, but the pace of that mirroring has changed dramatically. A decade ago, a “great campaign” meant[…]
UNIVO Just Became the First Indian Edtech to Advertise on ChatGPT. Here’s Why That’s a Signal for the Entire AI Industry, From Google to Grok
New Delhi-based edtech player UNIVO Education has quietly become a bellwether. On September 7, the company announced it has begun running conversational AI advertising campaigns[…]
Electrorush named Official Hydration Partner & Prorush named Official Energy Partner for Team India at the Pickleball World Cup 2026
Halewood Laboratories’ Electrorush and Prorush have come on board as the Official Hydration Partner and Official Energy Partner respectively for the Indian contingent at the[…]
Vijay Sales ropes in Vijay Deverakonda as Brand Ambassador
Vijay Sales announced a strategic partnership with renowned South Indian actor Vijay Deverakonda, marking a significant milestone in the company’s expansion strategy across the South[…]
A brand isn’t built in a day, and neither is a comeback- Ranveer Allahbadia’s PR journey amidst the crisis
By- Sonali Ramaiya, Founder of Roarrr Media & Public Relations Ranveer Allahbadia’s response is a classic example of crisis management- acknowledging the backlash, expressing gratitude,[…]
14% Consumers buying, 59% engaging, 35% follow Influencers who have long brand partnerships
In the lead-up to this year’s IPL season, a survey conducted by iCubesWire divulges a compelling trend in consumer behavior. Brands tapping on influencers are[…]
WhatsApp: The New Powerhouse of Personalised Marketing
By Anubhav Pandey, Chief Strategy Officer, Consortium Gifts In this rapidly evolving setting, brands are increasingly using WhatsApp as an instant marketing tool to engage[…]
India Influencer Governing Council launched to propel Influencer Marketing forward
Marking a defining milestone in India’s booming Influencer Marketing industry, the India Influencer Governing Council (IIGC) was officially launched at The Leela Ambience, Gurgaon, on[…]
Channel Factory appoints Amit Rathi as Managing Director to Drive Growth and Innovation
Channel Factory, a technology company specializing in AI-powered advertising solutions on YouTube and other platforms, is solidifying its dominance in the Indian market with the[…]
BigMuscles Nutrition onboards Asim Riaz as brand ambassador
After launching back-to-back campaigns with the likes of cricketing star Hardik Pandya and Bollywood fitness icon Nora Fatehi, India’s biggest sports and fitness nutrition brand[…]
