From Chipko to click farms: how activism changed, and why agenda-driven campaigns threaten the real thing
Activism at its best has changed the world. At its worst, it has been used as cover, a means of steering public opinion, moving funds[…]
Indian Garage drops resets as a menswear brand for the “Everyday Hero”, with ₹500 crore GMV behind it
The Indian Garage Co, a menswear label from Aditya Birla Group-backed TMRW House of Brands, has renamed itself Indian Garage and unveiled a new logo,[…]
Leading Brand Communication Companies in India
Communication shapes how people see a brand. It makes the brand recognisable, signals what it stands for and, in the end, nudges a customer toward[…]
Hoopr launches Smash Plus to clear music for TV ads, OTT and films in days, with Kisna Jewellers as first client
Music-tech startup Hoopr has launched Hoopr Smash Plus, a service for licensing music for TV commercials, OTT advertising, films and ad films. Kisna Jewellers is[…]
Union Mutual Fund takes ‘Tukka Nahi, Tareeka Chahiye’ campaign to Mumbai Metro Line 1
Union Mutual Fund has taken its investor awareness campaign, ‘Tukka Nahi, Tareeka Chahiye’ (roughly, “not a guess, a method”), onto Mumbai Metro Line 1, aiming[…]
Conscient Infrastructure marks 50 years with new brand line ‘Where Life Gathers’
Real estate developer Conscient Infrastructure has introduced “Where Life Gathers” as its new brand line in its 50th year. The company says the line reflects[…]
Aspect QSR puts three food brands on digital OOH screens across Mumbai and Thane
Aspect QSR, the quick-service restaurant arm of Aspect Global, has launched a three-month digital out-of-home (OOH) campaign across Mumbai and Thane that puts three of[…]
Tenda strengthens its reach with India website
Tenda, a global networking and connectivity solutions firm, has launched its official India website, www.tendaindia.com, making it easier for customers, partners and system integrators to[…]
Canara Robeco AMC received recognition from the Asia Book of Records and India Book of Records
Canara Robeco Asset Management Company Limited (Investment Manager to Canara Robeco Mutual Fund) has received recognition from the Asia Book of Records and India Book[…]
The Changing Landscape of Brand Campaigns: India and the World in 2025–2026
Advertising has always mirrored the culture it sells into, but the pace of that mirroring has changed dramatically. A decade ago, a “great campaign” meant[…]
