What if the greatest threat to our planet wasn’t far away, but already in our food, air and homes? With #MissionImPossible, Avaada Group, a leading force in India’s clean energy transition, launched a powerful campaign that reframes the climate crisis not as a distant global challenge, but a deeply personal one.

Rooted in Avaada’s belief that clean energy alone isn’t enough, we need climate ownership at every level, this campaign urges individuals to look inward. The message is simple yet urgent: ‘we are no longer harming the planet in isolation; we are harming ourselves.’ According to its press note, we are no longer harming the planet in isolation. We are harming ourselves. From toxic air to plastic-filled food and disappearing water, It’s affecting our health, our homes and our future in real time.

It’s a call to move beyond blaming governments. To pause, reflect and take ownership of our actions. The release not further outlines, “At Avaada, we believe the greatest mission of our generation is not one of speed or expansion—but of preservation. We must protect the only home we have.”

#MissionImPossible is more than a hashtag, it further says. It’s a movement to bring the climate conversation into our kitchens, schools, workplaces, and choices—starting now.