Category: Lifestyle
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Uber Auto and Moto to Drive INR 36,000 Crores in Economic Activity in 2024: Report
Uber has released its 2024 India Economic Impact Report, compiled by Public First. The report highlights Uber’s significant contribution to transform the on-demand economy in India. After more than a decade in India, Uber continues to evolve, offering a variety of services tailored to diverse travel needs, from local rides to intercity journeys and bus
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What Type of Cooking Oils We Should Use: Benefits, Best Choices for Indians, and What to Avoid
Cooking oils are an essential part of our daily diet, but choosing the right ones can make a significant difference in your health. With numerous options available, understanding the benefits, recommended usage, and which oils to avoid is crucial, especially in the context of Indian cuisine. Benefits of Cooking Oils Cooking oils provide essential fatty
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Freedom Healthy Cooking Oils Unveils Branding at Moosapet Metro Station
Freedom Healthy Cooking Oils has taken a significant step towards increasing its visibility and promoting healthier lifestyles by branding at Moosapet Metro Station in Hyderabad now called Freedom Oil Moosapet Station. This initiative is part of the brand’s broader strategy to reach a wider audience and reinforce its commitment to promoting heart-healthy cooking oils. The
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Nitro partners with Disney+ Hotstar to bring AI-Powered Advertising, Nitro Ads
Nitro Commerce, a leader in digital marketing innovation, launched Nitro Ads. This AI-powered advertising platform provides a unique alternative to the traditional Meta and Google ecosystems. Nitro Ads, driven by Nitro’s proprietary NitroAi algorithm, allows advertisers to target high-intent users across a wide spectrum of publishers, creating a whole new avenue for performance-driven marketing. Powered
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Viacom18’s Mansi Shah Joins Way2News as Region Head – West
In a strategic move to bolster its leadership and strengthen its foothold in Western India, Way2News, a hyperlocal news platform, has announced the appointment of Mansi Shah as Region Head – West. With over 18 years of experience in media and advertising sales, Mansi will spearhead the company’s monetization strategies and build key brand partnerships
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atlys Launches Brand Campaign: ‘Visas on Time, Guaranteed’ with a Humorous Twist on Travel
atlys, a leading visa processing platform, has unveiled its first-ever brand campaign, marking a major milestone for the company. The campaign encapsulates atlys’ dedication to delivering its promise—“Visas on time, guaranteed”. It speaks directly to a new generation of travelers who value convenience and efficiency, ensuring peace of mind for anyone planning their next adventure. Featuring
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Society, Workplaces not Set up to Support Women: Nupur Garg, Founder, Winpe
Despite a notable rise in women’s workforce participation to 37% by 2023, India continues to grapple with deep-rooted societal and workplace challenges that restrict gender parity. Nupur Garg, Founder of Winpe — a not-for-profit enhancing gender diversity in the investing ecosystem — an Independent Director on company boards, and a Senior Adviser in the PE industry, addressed these pressing
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SOTC Travel unveils its brand new regional films
SOTC Travel, an omnichannel Travel and Tourism Company announced the launch of its latest campaign featuring six vibrant films in six key regional languages. As the company celebrates its 75th Anniversary, this campaign underscores its commitment to being a truly Indian brand that resonates with the diverse rhythms of its travellers, positioning itself as India’s
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Britannia and Bel to announce Local Cheese Manufacturing in India
Britannia Bel Foods, a Cheese player in India, marked a significant milestone in its growth, nearly two years after being established as an ambitious joint venture. The company announced the inauguration of its Cheese factory in India, dedicated to the local production of Britannia The Laughing Cow products, reinforcing its commitment to serving the best
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iCubesWire Concludes India Influencer Conclave Chapter 2
iCubesWire concluded its India Influencer Conclave Chapter 2 on September 20, 2024, setting the stage for the future of influencer marketing. The event gathered over 250 influencers and top marketers from leading brands like Colgate, Haleon, MakeMyTrip, TVS Motors, Bajaj Capital, and Airtel, featuring panel discussions, brand and creator awards, and keynotes. The conclave emphasized
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