Dusaan, an e-retailer, announced its collaboration with Salaam Baalak Trust this festive season, a partnership aimed at making a significant impact on the lives of children in need. Through this initiative, a portion of the sales from Dusaan’s Har Ghar Tyohaar campaign will be directed to support the Trust’s efforts, which provide essential services and care for children facing challenging circumstances. The campaign reflects a deep commitment to ensuring that the joy of the festive season reaches every corner of society, especially those who often find themselves overlooked during celebrations. 

The Har Ghar Tyohaar campaign was born out of a realization that while many homes will be filled with warmth and joy, there are countless others where such feelings are absent. Dusaan recognized the need to extend the spirit of celebration beyond its own customer base. By partnering with Salaam Baalak Trust, which operates seven shelter homes in Delhi, Dusaan aims to bring hope and joy to children who deserve as much love and celebration as anyone else. Currently, there are 350 children living in these shelter homes, along with an additional 300-350 children receiving daycare services. All of them will directly benefit from the contributions made through this campaign, helping to provide vital resources such as food, clothing, educational materials, and essential utilities.

Simran Kohli, Founder of Dusaan, expressed her enthusiasm for this collaboration, “We started Dusaan with a goal to transform Indian homes for the better. The minute I heard the campaign name- Har Ghar Tyohaar- I knew we had to do more. This partnership is the most exciting thing about our entire Festive Campaign! We are humbled to utilize our position as India’s favorite home decor destination and share the light into the homes that need it the most. Every purchase from Dusaan contributes towards items small and big in these shelter homes- right from food, electricity, notebooks, clothes & more. We’re proud to be associated with Salaam Baalak Trust and support them as they provide a safe space and home to so many children in need”

“Dusaan’s commitment to excellence and social responsibility aligns perfectly with our mission. Their extensive range of home products and their commitment to helping our shelter homes will help us create welcoming spaces for the children we support. We are excited to work together, leveraging Dusaan’s expertise to make a positive difference in the lives of street and working children under our care,” said Tanya Alag, Head of Resource Mobilization of Salaam Baalak Trust. 

Founded in 1988 and inspired by the film Salaam Bombay, Salaam Baalak Trust has dedicated itself to addressing the challenges faced by street and working children across Delhi NCR. Over its lifetime, the Trust has provided shelter and support to over 38,000 children, focusing on rehabilitation and empowerment through essential services like health care, education, and vocational training. The organization operates several children’s homes that offer safe environments where vulnerable children can thrive.

As we approach a season filled with multiple festivities—including Navratri, Durga Puja, Dussehra, Dhanteras, and Diwali—Dusaan invites everyone to join in this noble cause. By choosing products from the Har Ghar Tyohaar collection, customers can contribute to a brighter future for those in need while ensuring that every child experiences the joy of celebration. This collaboration exemplifies Dusaan’s commitment to social responsibility and highlights the importance of community support during festive times. Together, we can make a tangible difference in the lives of children who deserve hope and happiness.