Hypergro, an AI-ad-infrastructure company specializing in hyper-personalized video ads, has been selected for Google’s Startups Accelerator: AI First (India) program. This milestone places Hypergro among an elite group of 20 Indian startups selected from over 1,030 applicants for the first cohort of this groundbreaking accelerator.

Announced in April 2024, the startup accelerator is designed to support startups integrating artificial intelligence, machine learning, and cloud technology into their core business practices. The selected startups will benefit from three months of equity-free support, including exclusive training, cloud infrastructure credits, and mentorship from industry leaders and Google.

“We are thrilled and honored to be part of Google’s AI-first accelerator program,” said Rituraj, CEO of Hypergro. “This opportunity will not only provide us with invaluable resources and mentorship but also enable us to scale our innovative AI-driven solutions to new heights, ultimately helping brands and the IndianAI mission.”

Hypergro addresses key challenges businesses face in the advertising sector, such as high customer acquisition costs (CAC), lack of data and infrastructure for hyper-personalized advertisements, and operational inefficiencies. The company’s AI-driven product offers Hyper-personalized ad creation, Precision targeting, Enhanced ROAS, and Cost-effective solutions.

The company has collaborated with over 70 brands, including several from Shark Tank India. Key investors supporting Hypergro include Silverneedle Ventures, TDV Partners, Huddle, Upsparks, VentureCatalysts, FiiRE, and Dholakia Ventures, along with prominent angel investors Arjun Vaidya, Ankit Kedia, and Rajesh Sawhney.

The Google accelerator program will provide Hypergro with critical training on building human-centered and responsible AI solutions, access to Google’s mentor network, tech stack credits, and state-of-the-art AI tools. This support will be instrumental in furthering Hypergro’s mission to revolutionize the advertising landscape through AI and the IndianAI mission.