Creating a new landmark in the Indian fashion and lifestyle market, fashion forecaster ICH NEXT has announced a collaboration with Reliance-backed Fynd, a former Google-backed multiplatform tech firm enabling the future of retail & technology. As part of the partnership, Fynd gets access to ICH NEXT dashboard that will open all the past, current and future trend reports for the next couple of years. All brands and businesses offline/online in fashion and lifestyle working with Fynd including Reliance Trends, Ajio.com, Ancestry, Avantra By Trends, Azorte, Yousta etc will be able to leverage insights from ICH NEXT, which is already revamping the Indian fashion & lifestyle space while empowering manufacturers/brands across the country.

“ICH NEXT via its comprehensive trend reports aims to empower Fynd with indigenous India-centric research, accurate trend acumen and the creative development process across design, buying, planning and marketing. While the present service directly benefits all the Indian wear brands, it can also be of interest to non-Indian wear brands, to gain insight into the country’s present sentiments and broader market trends. You never know what sparks off the next great idea,” said Anuradha Chandrashekar, Co-Founder and Chief Creator, ICH NEXT on the impact of the multipronged collaboration with the tech giant.

Elaborating further on ICH NEXT vision, the company’s Co-Founder Kanika Vohra said, “This association is a win-win proposition as the fashion industry ultimately strives towards consumer satisfaction, of which the crux is well-researched, well-made products delivered at the right price and at the right time. While markets expand, businesses need to find a unique voice to break through clutter, stay relevant to consumer aspiration and timely tap on the right trends. This future reality is precisely what ICH NEXT is focused on – to aid and abet brands, manufacturers, retailers, labels, etc. to have access to future consumer relevant trends.”

Rahul Mandowara, Director of Business Finance at Fynd, added, “Fynd’s unrelenting motto is ‘powering delightful shopping experiences for everyone, everywhere’, which perfectly aligns with ICH’s tryst towards ‘conscious creation of on-trend fashion that delivers to consumer aspiration, and ultimately delight’. Fynd serves varied digital solutions and eventually efficiencies across the entire value chain in fashion & lifestyle. We believe that this partnership is a step towards the future of fashion & lifestyle retail in India.”

Terming the partnership with Reliance-backed Fynd as ‘the beginning’, ICH NEXT has declared that it is in the process of deep investments and expansion in automation to heighten accuracy in trend reads and increase creativity, thereby benefitting users more effectively. The announcement comes close on the heels of ICH NEXT launching a nation-wide masterclass for industry stakeholders and manufacturers from diverse geographies. The first leg of it, titled Unlock Business Success through In-Depth research, was recently held in Jaipur.