Rising Concern of AI-Enhanced Malicious Attacks as Top Emerging Risk for Enterprises 

Concern about artificial intelligence (AI)-enhanced malicious attacks again topped Gartner, Inc.’s emerging risk rankings in the second quarter of 2024. Additionally, new concerns regarding soft ransomware targets are also coming to the forefront of enterprise risks.

“Similar to AI-enhanced malicious attacks, soft ransomware targets require minimal experience and cost to cause significant financial and reputational damage,” said Gamika Takkar, director, research in the Gartner Risk & Audit Practice.


During the second quarter of 2024, Gartner surveyed 274 senior risk executives and managers to document and compare emerging risks, which are those that hold higher uncertainty because their evolution is rapid, nonlinear, or both.


Three of the top five most cited emerging risks are in the technology category (see Table 1) and new concern regarding soft ransomware targets enter the tracker for the first time. Escalating political polarization, which first entered the tracker in 4Q23, held steady as the third most cited concern, while misaligned organizational talent profile moved up from the fifth to fourth most cited risk.

Table 1: Top Five Most Commonly Cited Emerging Risks in Q2 2024
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Source: Gartner (JULY, 2024)

Causes of Soft Ransomware Targets

Soft ransomware targets include the types of systems that may be especially vulnerable to ransomware due to underinvestment or technical debt, leading to longer disruptions in business operations when attacks occur. The ease of carrying out such attacks, via what’s known as ransomware-as-a-service (RaaS), allows cybercriminals with even minimal experience and technical skill to deploy attacks at low cost.

“Ransomware-as-a-service lowers the barrier to entry for inexperienced cybercriminals who know just enough about how to attack and disrupt business operations, creating worse impacts than usual when attacks occur,” said Takkar.

Potential Consequences to Mitigate

The potential impacts of soft ransomware targets range from operational disruptions and delay of services, to increased exposure to multi-extortion (e.g., ransom demand follows threats of selling, publishing or permanently deleting data), to increased financial burden in the form of direct and indirect costs. Direct costs include ransoms, remediation, litigation, and public relations, while indirect costs, such as reputational damage and loss of intellectual property, also create burden on the organization.

“While operational disruption and increased costs are dire consequences of soft ransomware targets, the exposure to extortion can impact not just the organization itself, but any and all associated third-parties as well, further underscoring the importance of understanding and preventing such risk,” said Takkar.

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