Slurrp Farm, a millet-based children’s food brand, joins forces with Zepto, a consumer internet brand renowned for its quick delivery promise to bring wholesome snacking to doorsteps in record time.

At the heart of this partnership is the #DigTwistSlurrp film, which captures the sheer joy of indulging in your favourite snacks without forsaking taste and health. The film follows Prakash, a Zepto delivery partner, who gets swept into a lively celebration of guilt-free snacking as he delivers Slurrp Farm’s zero-junk noodles. From the infectious energy of kids to the transformation of everyday moments into something magical, the narrative celebrates the ease and joy of making better food choices.

Commenting on this partnership, Meghana Narayan and Shauravi Malik, Co-founders of Wholsum Foods, shared: “At Slurrp Farm, we believe snacking should bring joy, not guilt. Our products are made with love and free of nasties like palm oil, refined sugar, and maida – and our noodles are never fried. This collaboration with Zepto reinforces our commitment to making nutritious, tasty snacks easily accessible. We’re especially delighted by Zepto’s playful sonic touch – a cheerful ‘yummy!’ every time a Slurrp Farm product is added to the cart – which perfectly captures the joy we associate with guilt-free snacking. By creating zero-junk options, we enable parents to offer kids their favourite treats while ensuring they stay healthy in the long run. Together, we’re redefining indulgence as something wholesome, fun, and worry-free.”

“As families in India become more conscious of the nutritional quality in children’s snacks, the demand for healthier, great-tasting options is driving significant growth in this category. I thank our Sellers for having enabled this. The partnership with Slurrp Farm is a response to this shift, combining Zepto’s speed with their zero-junk promise to deliver trusted, kid-friendly snacks to homes in minutes. Together, we are making it easier for parents to meet the nutritional needs of growing kids without sacrificing taste,” said Chandan Mendiratta, Chief Brand Officer, Zepto.

The partnership reflects the changing preferences of Indian families, who are embracing healthier lifestyles without giving up on the flavours they love. Slurrp Farm’s zero-junk millet-based products (across noodles, cookies, puffs, pancakes, cereals) – made from ingredients you can trust – pair seamlessly with Zepto’s fast and reliable delivery, creating a snacking experience that’s both nourishing and joyful.