Vijay Sales ropes in Vijay Deverakonda as Brand Ambassador
Vijay Sales announced a strategic partnership with renowned South Indian actor Vijay Deverakonda, marking a significant milestone in the company’s expansion strategy across the South[…]
A brand isn’t built in a day, and neither is a comeback- Ranveer Allahbadia’s PR journey amidst the crisis
By- Sonali Ramaiya, Founder of Roarrr Media & Public Relations Ranveer Allahbadia’s response is a classic example of crisis management- acknowledging the backlash, expressing gratitude,[…]
14% Consumers buying, 59% engaging, 35% follow Influencers who have long brand partnerships
In the lead-up to this year’s IPL season, a survey conducted by iCubesWire divulges a compelling trend in consumer behavior. Brands tapping on influencers are[…]
WhatsApp: The New Powerhouse of Personalised Marketing
By Anubhav Pandey, Chief Strategy Officer, Consortium Gifts In this rapidly evolving setting, brands are increasingly using WhatsApp as an instant marketing tool to engage[…]
India Influencer Governing Council launched to propel Influencer Marketing forward
Marking a defining milestone in India’s booming Influencer Marketing industry, the India Influencer Governing Council (IIGC) was officially launched at The Leela Ambience, Gurgaon, on[…]
Channel Factory appoints Amit Rathi as Managing Director to Drive Growth and Innovation
Channel Factory, a technology company specializing in AI-powered advertising solutions on YouTube and other platforms, is solidifying its dominance in the Indian market with the[…]
BigMuscles Nutrition onboards Asim Riaz as brand ambassador
After launching back-to-back campaigns with the likes of cricketing star Hardik Pandya and Bollywood fitness icon Nora Fatehi, India’s biggest sports and fitness nutrition brand[…]
GM Modular partners with movie “FATEH” to advocate for a safer digital India
GM Modular announces its collaboration with the upcoming 2025 film “FATEH,” a compelling narrative that bridges the worlds of traditional values and modern digital challenges.[…]
KSUM-backed poster maker Wizad clocks 1 lakh downloads
Wizad AI Poster Maker, an app which enables easy designs for high-quality posters at low cost, especially for small businesses, has crossed 100,000 app installations[…]
Sandisk rebrands itself with a ‘Mindset of Motion’
Sandisk Corporation previewed its new corporate branding and creative direction today, signaling a bold debut of its comeback launch as a standalone Flash and memory[…]