Category: Marketing
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14% Consumers buying, 59% engaging, 35% follow Influencers who have long brand partnerships
In the lead-up to this year’s IPL season, a survey conducted by iCubesWire divulges a compelling trend in consumer behavior. Brands tapping on influencers are not just winning attention, they’re winning consumers. Conducted among 5042 IPL enthusiasts aged between 18 and 45, this survey deciphers what drives recall, trust, engagement and purchasing decisions that follow…
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WhatsApp: The New Powerhouse of Personalised Marketing
By Anubhav Pandey, Chief Strategy Officer, Consortium Gifts In this rapidly evolving setting, brands are increasingly using WhatsApp as an instant marketing tool to engage with customers in a more intimate and participatory way. With more than 100 billion messages delivered daily and more than 2 billion users globally, WhatsApp has evolved from a simple…
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India Influencer Governing Council launched to propel Influencer Marketing forward
Marking a defining milestone in India’s booming Influencer Marketing industry, the India Influencer Governing Council (IIGC) was officially launched at The Leela Ambience, Gurgaon, on February 15, 2025. The council held its inaugural meet, announcing its founding members and advisory board, comprising industry stalwarts, brand shapers and leading influencers across genres. Taking the chairman’s seat,…
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Channel Factory appoints Amit Rathi as Managing Director to Drive Growth and Innovation
Channel Factory, a technology company specializing in AI-powered advertising solutions on YouTube and other platforms, is solidifying its dominance in the Indian market with the announcement of a new development center in Pune and the appointment of Amit Rathi as Managing Director for India. This bold move reaffirms Channel Factory’s commitment to India’s burgeoning digital…
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BigMuscles Nutrition onboards Asim Riaz as brand ambassador
After launching back-to-back campaigns with the likes of cricketing star Hardik Pandya and Bollywood fitness icon Nora Fatehi, India’s biggest sports and fitness nutrition brand BigMuscles Nutrition is now spreading the message of prioritizing health with fitness specialist and actor Asim Riaz. Besides being an actor and extremely popular on reality shows such as Bigg…
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GM Modular partners with movie “FATEH” to advocate for a safer digital India
GM Modular announces its collaboration with the upcoming 2025 film “FATEH,” a compelling narrative that bridges the worlds of traditional values and modern digital challenges. This strategic partnership represents a fusion of innovation and social responsibility, mirroring GM Modular’s commitment to empowering Indian households. This is the biggest action spectacle ever witnessed on the silver…
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KSUM-backed poster maker Wizad clocks 1 lakh downloads
Wizad AI Poster Maker, an app which enables easy designs for high-quality posters at low cost, especially for small businesses, has crossed 100,000 app installations and one million generated designs. The app was developed by young innovators Sanid MTP, Arwitvik Puravankara and Ashiq Abdul Khader, with the support of Kerala Startup Mission (KSUM). From modest…
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Sandisk rebrands itself with a ‘Mindset of Motion’
Sandisk Corporation previewed its new corporate branding and creative direction today, signaling a bold debut of its comeback launch as a standalone Flash and memory technology innovator, planned for early 2025. Defined by a ‘Mindset of Motion,’ Sandisk’s new creative direction represents a forward-looking philosophy. By creating paths and possibilities for people to go without…
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Police launch joint operation against fake OYO branded hotels
The Ghaziabad Police, in collaboration with OYO, have launched a joint operation to crack down on unauthorized hotels fraudulently using OYO’s branding. This initiative follows a police complaint filed by OYO against over 10 such establishments in Ghaziabad, primarily located in the Sahibabad region, for misusing the company’s name and logo without authorization. OYO had…
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Consortium Gifts partners with IIT Bombay ‘Techfest 2024’
One of Asia’s leading corporate gifting companies, Consortium Gifts announced its collaboration with IIT Bombay’s prestigious Techfest 2024, Asia’s largest science and technology festival, taking place from 17th December – 19th December, 2024. As the official gifting sponsor for this landmark event, Consortium Gifts will be adding a touch of elegance and excitement to the…
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