Category: Marketing
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Hettich Exhibits at AceTech Mumbai 2024
As Mumbai anticipates the next AceTech, Hettich India gears up to mesmerize visitors with its theme, “Magical Interior Solution,” bringing German-engineered furniture fittings to life in ways that transform spaces with unmatched functionality and style. At AceTech 2024, Hettich’s captivating displays and the “Young Magician” campaign will showcase how innovative fittings and appliances could elevate…
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KL Rahul teams up with Police for the new brand’s campaign
Police, the iconic lifestyle brand, is thrilled to announce a two-year partnership with Indian cricket star KL Rahul. The sports legend will represent the brand across India and the Middle East—regions where the brand’s stylish, dynamic, and adventurous spirit resonates deeply with consumers. Owned by the De Rigo Group, Police Watches has been in the…
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Mukta Kumar receives Chanakya Award 2024 for Excellence in PR & Crisis Communication
Mukta Kumar, a renowned Public Relations and Communication professional and Founder and Director Communications of Konnections IMAG was honoured with the prestigious Public Relations Council of India (PRCI)- Chanakya Award 2024 for the Outstanding Work in Crisis Communication at the 18th Global Communication Conclave in Mangalore. The award was presented by Mr. Shripad Naik, Hon’ble Union Minister of State for the Ministry of Power…
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SDA Pays Homage to the Spirit of Mumbai
Spicetree Design Agency (SDA) has unveiled its latest high-quality video that encapsulates Mumbai’s essence. Titled an “Ode to the City’s Resilience,” the video combines impactful storytelling with meticulous production, reflecting SDA’s unwavering commitment to delivering top-tier creative work with great sound and visual mastery. This commitment is sure to assure the audience of the video’s…
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Hettich Launches AI-Powered “Roast The Room” Campaign
Hettich announced its latest digital activation, the AI-powered “Roast The Room” campaign. Merging humor with interior design, this campaign taps into the widely popular trend of “roasting” and adds a twist by inviting fans to poke fun at AI-generated images of cluttered rooms—without any Hettich products in sight. The campaign, happening on Instagram, presents four…
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Harfun concludes #MilesAheadInEveryThread campaign
Harfun, men’s workwear brand in India, has successfully concluded a travel campaign, #MilesAheadInEveryThread. The campaign highlighted travellers’ challenges and positioned Harfun clothes as an innovative and effective solution. The campaign featured collaborations with two prominent social media icons and a captivating DVC with renowned cricket commentator Jatin Sapru. The main campaign video went live on…
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Freedom Healthy Cooking Oils Unveils Branding at Moosapet Metro Station
Freedom Healthy Cooking Oils has taken a significant step towards increasing its visibility and promoting healthier lifestyles by branding at Moosapet Metro Station in Hyderabad now called Freedom Oil Moosapet Station. This initiative is part of the brand’s broader strategy to reach a wider audience and reinforce its commitment to promoting heart-healthy cooking oils. The…
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Nitro partners with Disney+ Hotstar to bring AI-Powered Advertising, Nitro Ads
Nitro Commerce, a leader in digital marketing innovation, launched Nitro Ads. This AI-powered advertising platform provides a unique alternative to the traditional Meta and Google ecosystems. Nitro Ads, driven by Nitro’s proprietary NitroAi algorithm, allows advertisers to target high-intent users across a wide spectrum of publishers, creating a whole new avenue for performance-driven marketing. Powered…
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Viacom18’s Mansi Shah Joins Way2News as Region Head – West
In a strategic move to bolster its leadership and strengthen its foothold in Western India, Way2News, a hyperlocal news platform, has announced the appointment of Mansi Shah as Region Head – West. With over 18 years of experience in media and advertising sales, Mansi will spearhead the company’s monetization strategies and build key brand partnerships…
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atlys Launches Brand Campaign: ‘Visas on Time, Guaranteed’ with a Humorous Twist on Travel
atlys, a leading visa processing platform, has unveiled its first-ever brand campaign, marking a major milestone for the company. The campaign encapsulates atlys’ dedication to delivering its promise—“Visas on time, guaranteed”. It speaks directly to a new generation of travelers who value convenience and efficiency, ensuring peace of mind for anyone planning their next adventure. Featuring…
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