Category: Marketing
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Harfun concludes #MilesAheadInEveryThread campaign
Harfun, men’s workwear brand in India, has successfully concluded a travel campaign, #MilesAheadInEveryThread. The campaign highlighted travellers’ challenges and positioned Harfun clothes as an innovative and effective solution. The campaign featured collaborations with two prominent social media icons and a captivating DVC with renowned cricket commentator Jatin Sapru. The main campaign video went live on…
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Freedom Healthy Cooking Oils Unveils Branding at Moosapet Metro Station
Freedom Healthy Cooking Oils has taken a significant step towards increasing its visibility and promoting healthier lifestyles by branding at Moosapet Metro Station in Hyderabad now called Freedom Oil Moosapet Station. This initiative is part of the brand’s broader strategy to reach a wider audience and reinforce its commitment to promoting heart-healthy cooking oils. The…
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Nitro partners with Disney+ Hotstar to bring AI-Powered Advertising, Nitro Ads
Nitro Commerce, a leader in digital marketing innovation, launched Nitro Ads. This AI-powered advertising platform provides a unique alternative to the traditional Meta and Google ecosystems. Nitro Ads, driven by Nitro’s proprietary NitroAi algorithm, allows advertisers to target high-intent users across a wide spectrum of publishers, creating a whole new avenue for performance-driven marketing. Powered…
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Viacom18’s Mansi Shah Joins Way2News as Region Head – West
In a strategic move to bolster its leadership and strengthen its foothold in Western India, Way2News, a hyperlocal news platform, has announced the appointment of Mansi Shah as Region Head – West. With over 18 years of experience in media and advertising sales, Mansi will spearhead the company’s monetization strategies and build key brand partnerships…
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atlys Launches Brand Campaign: ‘Visas on Time, Guaranteed’ with a Humorous Twist on Travel
atlys, a leading visa processing platform, has unveiled its first-ever brand campaign, marking a major milestone for the company. The campaign encapsulates atlys’ dedication to delivering its promise—“Visas on time, guaranteed”. It speaks directly to a new generation of travelers who value convenience and efficiency, ensuring peace of mind for anyone planning their next adventure. Featuring…
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iCubesWire Concludes India Influencer Conclave Chapter 2
iCubesWire concluded its India Influencer Conclave Chapter 2 on September 20, 2024, setting the stage for the future of influencer marketing. The event gathered over 250 influencers and top marketers from leading brands like Colgate, Haleon, MakeMyTrip, TVS Motors, Bajaj Capital, and Airtel, featuring panel discussions, brand and creator awards, and keynotes. The conclave emphasized…
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Affordable Milk Mixes to Tackle Micronutrient Deficiencies Launched at ISF 2024
Addressing the pressing issue of micronutrient deficiencies among children and pregnant women in India, a new affordable milk mixes enriched with 34 essential nutrients was launched at the International Startup Festival 2024. This innovative solution aims to bridge nutritional gaps, providing a cost-effective way to improve health outcomes for vulnerable populations. Micronutrient deficiencies can lead…
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Su-Kam organises pan-India Dealers and Distributors meets across cities
Su-Kam Power Systems Ltd., a leading player in the power backup and solar solutions industry organised a series of dealers and distributors meets in major cities pan-India in the last six months of the current financial years. These meets were conducted in Aligarh, Gurgaon, Ludhiana, Ghaziabad, Amritsar, Srinagar, Jammu, and Jalandhar over the last six…
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Lead Experts Partners with Kido International Preschool India
Forming a notable alliance with Kido International Preschool India, Lead Experts, a digital marketing company, has enhanced Kido’s market presence by employing advanced digital marketing solutions tailored to the Indian audience. Providing holistic education through an “all is one” model in a nurturing environment filled with interconnected practices, Kido International Preschool, through this partnership, demonstrated…
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Delhi Jewellery and Gem Fair to Witness 650+ Exhibitors, 25,000 attendees
The 12th edition of the Delhi Jewellery and Gem Fair (DJGF), North India’s premier international B2B jewellery exhibition, will be held from September 29 to October 1, 2024, at Pragati Maidan, New Delhi. Organized by Informa Markets in India, DJGF 2024 promises an impressive showcase of over 650 exhibitors and 700 exclusive brands, presenting more…
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