Channel Factory, a technology company specializing in AI-powered advertising solutions on YouTube and other platforms, is solidifying its dominance in the Indian market with the announcement of a new development center in Pune and the appointment of Amit Rathi as Managing Director for India. This bold move reaffirms Channel Factory’s commitment to India’s burgeoning digital advertising sector and underscores its bullish growth strategy for the region.

India, recognized as one of the fastest-growing digital economies in the world, is at the forefront of Channel Factory’s global expansion roadmap. The planned development center in Pune will leverage cutting-edge AI technologies to enhance product development, data science, and engineering.

As a dominant Google partner under the prestigious YouTube Measurement Program (YTMP), Channel Factory has been at the forefront of redefining brand suitability and performance for advertisers worldwide. The Pune development center will further strengthen this position by utilizing advanced AI to optimize contextual targeting, ensuring ad placements align with brand suitability by appearing next to content that reflects brand values and enhances audience engagement. This strategic focus drives impactful connections and maximizes ROI for advertisers.

“Our expansion in India isn’t just a step forward—it’s a declaration of our long-term commitment to this dynamic market,” said Kartik Mehta, Head of Asia at Channel Factory. “With the Pune development center and the addition of a visionary leader like Amit Rathi, we’re positioned to redefine AI-driven contextual and brand-suitable advertising not just in India but globally. Amit’s leadership and our growing team in India will be instrumental in unlocking the full potential of this high-growth region.”

As the newly appointed Managing Director, Amit Rathi brings a wealth of experience in digital advertising and technology, with a proven track record of driving growth in competitive markets. In his new role, Amit will spearhead Channel Factory’s Indian operations, focusing on scaling business opportunities, fostering client relationships, and AI-powered solutions for advertisers worldwide.

“I am honored to join Channel Factory at such an exciting time,” said Amit Rathi, Managing Director, India. “The company’s vision of creating a safe, AI-driven, brand-suitable video ecosystem aligns perfectly with the needs of India’s evolving digital landscape. With our development center in Pune and an ambitious hiring plan, we are not just investing in technology—we are investing in the future of digital advertising in India.”