This August, Divine Solitaires is set to dazzle with the return of The Solitaire Festival of India (TSFI), featuring actress Vaani Kapoor as the new face of the campaign. The event, running from August 1 to 31, promises to be a highlight of the month, coinciding with the lead-up to India’s festive and wedding season.

Vaani Kapoor, known for her roles in hit films like “War,” “Shuddh Desi Romance,” and “Befikre,” brings a touch of glamour to this year’s festival. Her involvement is expected to draw significant attention, especially from her 8 million Instagram followers, largely consisting of India’s youthful and empowered demographic.

TSFI will be held across more than 200 jeweler stores nationwide and on Divine Solitaires’ online platform. This annual celebration will showcase a wide range of exquisite diamond solitaire collections, curated from some of the country’s finest diamantaires. For the entire month, shoppers can explore these stunning pieces both in-store and online, offering a perfect opportunity to invest in timeless jewelry.

Adding to the excitement, TSFI 2024 will feature a series of incentives for customers. Every purchase of diamond solitaire jewelry will come with coupons for weekly lucky draws on August 11, 17, and 24, with prizes including iPhones and Alto cars. The festival’s climax will occur on September 4 with a grand bumper draw, where one fortunate winner will drive home in an XUV 700, among other enticing prizes.

Jignesh Mehta, Founder of Divine Solitaires, emphasized the perfect timing of the festival: “August is the ideal time for our customers to invest in diamond solitaires, as we approach the festive and wedding season. This year, we are offering not just exquisite pieces with 8 hearts and arrows each, but also the chance to win fantastic prizes, making TSFI an event not to be missed.”

The previous edition of TSFI in 2023 saw remarkable success, with a 600% increase in store footfall compared to the year before. This year, partner jewelers like Senco Gold, Ranka Jewellers, and Reliance Retail are gearing up to exceed last year’s record, attracting diamond enthusiasts from across the country.

To spread the word, Divine Solitaires has planned an extensive marketing campaign across 100 cities, including newspaper advertisements, radio promotions, and cinema ads. The campaign will also include a live draw event on August 11, streamed on Facebook and Instagram, aiming to engage a wider audience and build a sense of community around the festival.

With its blend of luxury, star appeal, and generous prizes, The Solitaire Festival of India 2024 promises to be a memorable event. As the festival unfolds, shoppers and diamond lovers alike are encouraged to partake in the celebrations and discover the allure of Divine Solitaires.