Decoding TO THE NEW’s VideoReady

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In the ever-evolving landscape of digital entertainment, TO THE NEW, a globally acclaimed digital technology services company, is poised to make a significant impact at the International Broadcasting Convention (IBC) 2023. At this prestigious event, scheduled from 15th to 18th September 2023 at the RAI Convention Center in Amsterdam, TO THE NEW will unveil the exciting and transformative enhancements to its cutting-edge OTT (Over-The-Top) solution, VideoReady.

VideoReady: Claiming to Pioneer the OTT Revolution

VideoReady, TO THE NEW’s flagship OTT solution, is, as claimed by the company, trying to revolutionize streaming platforms. Better known for its customizability, end-to-end capabilities, and unwavering focus on the pillars of Experience, Monetization, and Speed, VideoReady has empowered streaming businesses across the globe. In its quest to stay ahead of industry trends, TO THE NEW has introduced a plethora of new features to VideoReady, designed to cater to the evolving needs of the streaming industry.

A Glimpse into VideoReady’s Enhanced Features

VideoReady CMS and Cross-Platform Apps: Elevating Streaming to New Heights

At the heart of VideoReady’s enhancements lies the revolutionary VideoReady CMS and Cross-Platform Apps. This sophisticated solution is a testament to TO THE NEW’s commitment to providing an end-to-end streaming experience that leaves no stone unturned.

With a sharp focus on user experience, this feature-rich CMS (Content Management System) and the accompanying Cross-Platform Apps redefine how content creators engage with their audience. It covers every facet of streaming, engagement, and monetization, putting the power of content delivery back into the hands of creators.

VideoReady Sports: A Paradigm Shift in Fan Engagement

For sports enthusiasts and content creators, VideoReady Sports emerges as a game-changer. This sports-centric OTT solution is designed to ignite fan engagement to new heights. It empowers customers to curate a unified digital hub for sports fans, offering reimagined sports experiences and personalized fan engagement.

Whether you’re a sports league or a dedicated fan community, VideoReady Sports will revolutionize how you connect with your audience, delivering tailor-made experiences that resonate deeply.

Monetization-as-a-Service: Revolutionizing Revenue Streams

In the fiercely competitive OTT landscape, monetization is paramount. TO THE NEW recognizes this and has introduced Monetization-as-a-Service, an independent module within VideoReady. This module empowers OTT businesses with advanced monetization strategies, providing the flexibility to explore hybrid business models. Now, content creators can unlock new revenue streams while delivering premium content to their audience.

VideoReady Go: Streamlining Streaming

Launching your own streaming platform has never been easier, thanks to VideoReady Go. This innovative OTT solution empowers media companies to create their streaming platforms swiftly. With a user-friendly interface, customizable branding options, and seamless content integration, VideoReady Go puts the power of streaming in your hands.

The Vision Behind VideoReady

“We are excited to be exhibiting at IBC again this year and look forward to interacting with professionals from various corners of the industry,” said Narinder Kumar, COO & Co-Founder at TO THE NEW. “With the ever-evolving landscape of the media and entertainment industry, VideoReady is designed to provide a comprehensive solution that empowers content creators to engage, monetize, and retain audiences effectively. The content providers can now tap into additional revenue streams while providing viewers a seamless and personalized experience.”

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