Category: Lifestyle
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Vijay Sales ropes in Vijay Deverakonda as Brand Ambassador
Vijay Sales announced a strategic partnership with renowned South Indian actor Vijay Deverakonda, marking a significant milestone in the company’s expansion strategy across the South Indian market. This collaboration represents a groundbreaking alliance that promises mutual growth and unprecedented market penetration for both the brand and the actor. The partnership helps in expanding its footprint…
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A brand isn’t built in a day, and neither is a comeback- Ranveer Allahbadia’s PR journey amidst the crisis
By- Sonali Ramaiya, Founder of Roarrr Media & Public Relations Ranveer Allahbadia’s response is a classic example of crisis management- acknowledging the backlash, expressing gratitude, and promising betterment. While this is a strong first step, public sentiment doesn’t shift overnight. Rebuilding trust requires long-term consistency in both content and conduct. His commitment to improving his…
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14% Consumers buying, 59% engaging, 35% follow Influencers who have long brand partnerships
In the lead-up to this year’s IPL season, a survey conducted by iCubesWire divulges a compelling trend in consumer behavior. Brands tapping on influencers are not just winning attention, they’re winning consumers. Conducted among 5042 IPL enthusiasts aged between 18 and 45, this survey deciphers what drives recall, trust, engagement and purchasing decisions that follow…
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Exploring Himachali Cuisine: A Journey Through Traditional Flavors
As someone who loves both food and culture, exploring the traditional dishes of Himachal Pradesh has been a delightful culinary adventure. Nestled in the lap of the Himalayas, Himachali cuisine is deeply rooted in the region’s geography, climate, and culture, offering flavours that are rustic, wholesome, and steeped in tradition. Here are some of my…
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WhatsApp: The New Powerhouse of Personalised Marketing
By Anubhav Pandey, Chief Strategy Officer, Consortium Gifts In this rapidly evolving setting, brands are increasingly using WhatsApp as an instant marketing tool to engage with customers in a more intimate and participatory way. With more than 100 billion messages delivered daily and more than 2 billion users globally, WhatsApp has evolved from a simple…
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₹4,468 Crore Investment Proposals Secured in Tourism & Hospitality Sector at GIS Bhopal
The Global Investors Summit (GIS) Bhopal held on 24-25th Feb 2025, marked a significant milestone for Madhya Pradesh’s tourism and hospitality sector, securing investment proposals worth ₹4,468 crore. The event, inaugurated by Prime Minister Shri Narendra Modi, showcased the state’s immense tourism potential through the Madhya Pradesh Tourism Pavilion, attracting investors, industry leaders and stakeholders.…
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Chef Vikramjit Roy Joins Grand Hyatt Gurgaon’s Culinary Team
Grand Hyatt Gurgaon announced the appointment of Vikramjit Roy as Executive Sous Chef, bringing over two decades of culinary excellence to the hotel. Vikramjit has led prestigious kitchens at renowned establishments like Wasabi by Morimoto at Taj Hotels and Pan Asian at ITC Hotels, consistently delivering outstanding culinary experiences. His excellence has been recognized with Chef of the Year honors from Marco…
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Madhya Pradesh Tourism Set for Major Investment Push at GIS 2025
The Global Investors Summit (GIS) in Bhopal is set to open new avenues for tourism investment in Madhya Pradesh. On the second day of the summit, February 25, a panel discussion will highlight the role of tourism and culture in shaping a “Future-Ready Madhya Pradesh.” Union Minister Shri Gajendra Singh Shekhawat, Secretary, Ministry of Tourism,…
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Grand Celebration Awaits at Shivoham Shiva Temple This Maha Shivratri
The sacred festival of Maha Shivratri, commemorating the divine union of Lord Shiva and Goddess Parvati, will be celebrated with unmatched grandeur at Shivoham Shiva Temple, HAL, Old Airport Road, Bengaluru. As one of the city’s most revered spiritual landmarks, the temple is expecting thousands of devotees to gather for an unparalleled spiritual experience. A…
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India Influencer Governing Council launched to propel Influencer Marketing forward
Marking a defining milestone in India’s booming Influencer Marketing industry, the India Influencer Governing Council (IIGC) was officially launched at The Leela Ambience, Gurgaon, on February 15, 2025. The council held its inaugural meet, announcing its founding members and advisory board, comprising industry stalwarts, brand shapers and leading influencers across genres. Taking the chairman’s seat,…
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