Mukta Kumar, a renowned Public Relations and Communication professional and Founder and Director Communications of Konnections IMAG was honoured with the prestigious Public Relations Council of India (PRCI)- Chanakya Award 2024 for the Outstanding Work in Crisis Communication at the 18th Global Communication Conclave in Mangalore. The award was presented by Mr. Shripad Naik, Hon’ble Union Minister of State for the Ministry of Power and New and Renewable Energy Government of India, along with Mr. M B Jayaram Chairman Emeritus & Chief Mentor PRCI, Ms. Geetha Shankar National President PRCI in the presence of stalwarts from PR, marketing and corporate communication professionals across the country.

Mukta Kumar was conferred the Chanakya Award for 2024 for outstanding work on Crisis Communication with various National and International clients. She has a profound understanding of crisis management and has an assertive approach to appropriate communication. She has been a driving force in shaping the communications strategies of some of India’s leading organizations.

She began her entrepreneurial journey in 2010 and has played a pivotal role in establishing Konnections IMAG as one of India’s leading communication agencies. Konnections IMAG has earned a reputation for its expertise in crisis management and reputation restoration. The agency has worked with numerous clients across industries, delivering tailored PR strategies that effectively manage sensitive situations and mitigate the impact of crises.

Public Relations Council of India (PRCI) is a pan-India Communication Exchange forum with its presence in 38 Indian cities and towns. This premier network connects PR, Media, Commercial, and Public Service Advertising, Marcom, Academia in Communication, and students. PRCI provides Industry professionals an opportunity to serve their community by encouraging high ethical standards in their respective areas of work and is the first forum to offer accreditation to professionals in the stream. PRCI instituted the Chanakya Awards, evaluated by a panel of leading industry experts to recognize the professionals and academia for their outstanding contribution to the practice every year.

According to Ms. Mukta Kumar, Founder and Director Communications at Konnections IMAG said, “I am delighted to receive the prestigious Chanakya Award for the contribution to crisis communication from the reputed body like PRCI. In our role as communication professionals, we strive to build and protect the reputation of the organizations, in this complex and ever-evolving media landscape, through our strategic interventions. It is imperative to brief and train the clients to handle crisis and minimize its impact on their reputation.”