Nikon India has released a Durga Puja campaign film featuring the Nikon ZR, a video-first camera from its Z CINEMA line. The film is part of the festive series of “The Creator’s Cut”, the company’s brand campaign aimed at video-first creators.

The film follows a creator’s view of the festival, with its colours, craftsmanship, rituals and moments of devotion, and is meant to show how creators can reinterpret familiar cultural experiences through their own style of visual storytelling. It is available on YouTube, Instagram and Facebook.

Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd., said: “As the creator economy evolves, more people are moving beyond capturing moments to creating compelling stories for diverse digital audiences. At Nikon India, we are committed to equipping creators with imaging technology that supports their ambitions and enables them to explore new forms of expression. This Durga Puja film reflects that commitment, showcasing how creators can use their craft to tell stories that resonate with audiences across platforms and cultures.”

About the camera

The company says the Nikon ZR combines Nikon’s imaging expertise with RED’s cinema heritage in a compact, video-first body. Features it lists include internal 6K RAW recording, RED color workflows and 32-bit float audio.

Festive offer

Nikon India is offering festive benefits on the Nikon ZR, with total benefits worth ₹21,635, including Fastrack Smart Audio Sunglasses. The company has not stated the offer’s end date or terms in its announcement.