Salesforce has agreed to buy 500,000 carbon credits from Mitti Labs, an agricultural methane-reduction startup whose projects help smallholder farmers in India grow rice with less flooding and lower emissions.

The credits will be delivered over five years and target methane, a “superpollutant” that traps far more heat than carbon dioxide in the short term. According to ESG Today, the projects encourage practices such as alternate wetting and drying, which reduce the time rice fields stay flooded, the main source of methane from paddy cultivation.

Separately, Mitti Labs plans to issue 2 million credits a year by 2028 from projects in India and Southeast Asia. The company says its GeoAI platform, developed with NASA support, uses satellite radar and field data to verify emissions reductions. The deal is expected to save 700 billion litres of water, the report says. Google signed a separate agreement with Mitti in September 2026 for one million credits over four years.

“We know that superpollutant reduction is one of the best ways to slow near-term warming,” said Jamila Yamani, Director of Climate & Energy at Salesforce. Xavier Laguarta, co-founder of Mitti Labs, said “carbon credit buyers are increasingly asking not just what impact a project delivers”, pointing to buyers’ growing interest in how results are verified. Salesforce has also joined the Superpollutant Action Initiative, which aims to channel $100 million toward superpollutant solutions.

For Indian farmers, such deals are a possible new income source, but the details matter. The report does not name the carbon standard or registry the credits will be issued under, nor say how much of the revenue reaches farmers or how much the credits cost. Those are the points buyers, auditors and critics typically scrutinise in agricultural carbon markets. Mitti Labs was founded in 2023.