Gemini Edibles and Fats India Ltd (GEF India) as a part of their efforts to promote sustainable and eco-friendly practices, will distribute 10,000 Eco-friendly Seed Ganesha Boxes on the occasion of Ganesh Chaturthi. People are getting conscious about the vicissitudes of climate change and rapidly adopting sustainable religious celebrations by worshipping eco-friendly Ganesha, as the immersion of these idols has no debilitating effect on the water bodies. To encourage this Freedom Healthy Cooking Oils will distribute 7,000 Eco-friendly seed Ganesha boxes in Hyderabad & 3,000 Eco-friendly seed Ganesha boxes in Bangalore. Mr. Chetan Pimpalkhute, DGM Marketing, Freedom Healthy Cooking Oils along with the team flagged off vehicles to distribute the Eco-friendly seed Ganesha to the apartment complexes like Rainbow Vista (Phase 1&2), Malaysian Township, Aparna Sarovar, NCC Urban. Madhapur, Swanlake Apartment, Moosapet, Ridge towers, IDPL, My Home jewel, Indis one city KPHP, Satellite Township, Kompally, Satyanarayana enclave Chanda Nagar etc, in the city.

The culture of installing a Murthi of Lord Ganesha is a tradition and has been going on for years. The traditional idols made from plaster of paris and decorated with attractive commercial paints take time to get removed from the water bed post immersion. With the increased consciousness towards the environment, people prefer clay idols without artificial paints. To keep the environmental impact of the Ganesh festival to a minimum, people have started having clay and soluble Ganesh Murthi with manure and plant-able seeds. Once immersed in the pot, the Ganesh idol grows into a plant, with the seeds available in the murthi. Freedom Healthy Cooking Oils – Green Ganesha initiative is a testament to their conscious endeavour to mitigate environmental harm without compromising on the festivities.

Speaking about the initiative Mr. P Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said, “It is a part of our tradition to celebrate the Ganesh festival by placing the Murthi of Lord Ganesha in our homes. To help people celebrate the festival with traditional fervour and protect the environment, Freedom Healthy Cooking Oils has decided to distribute 10,000 eco-friendly Seed Ganesha Murthi. We have been distributing the eco-friendly seed Ganesha Murthi’s for 5 years. With the Green Ganesha initiative, we give the people freedom to celebrate the festival with traditional fervour with a sustainable and eco-friendly way.”