Men’s intimatewear brand UNDRESS has partnered with ‘Rizz Master’, a vertical dating entertainment show on JioHotstar Tadka, as its presenting brand. The show features Elvish Yadav, Isha Malviya and Rajat Sood.

The company says the show premiered on October 22, with its first episode set to go live on October 29. The release doesn’t explain that sequence, and it doesn’t say what Yadav, Malviya, and Sood do on the show, such as host, judge, or participate as contestants.

UNDRESS describes itself as India’s premium men’s intimatewear brand. It says the tie-up goes beyond ordinary sponsorship, linking the show’s theme of making an impression with its aim to change how men think about what they wear and how it relates to intimacy. The company says the category has traditionally focused on function and comfort.

“Men have always been told that what they wear underneath is about comfort and function. We believe it can be about much more,” said Shradha Chaturvedi, Founder of UNDRESS. “Rizz is about confidence, chemistry and making an impression. But attraction does not end when you get the date. The effort continues, and intimatewear can be part of that effort.”

She said the association lets the brand take the conversation “to a wider, younger audience in a way that feels culturally relevant and contemporary.” The brand’s stated philosophy is “If intimacy involves two people, the effort should too.”

The announcement does not give the financial terms, the number of episodes or how the brand will appear in the show.