XM Studios, a multi-award-winning global design studio specializing in luxury art collectibles, has announced a strategic partnership with HIDDEN, a rapidly growing local social enterprise known for immersive games. This collaboration aims to deliver new interactive experiences that will captivate pop-culture fans and deepen their appreciation for some of the world’s most iconic collectibles.

By leveraging the expertise, networks, and reach of both companies, this alliance presents significant opportunities to create and nurture a vibrant community of luxury art collectors, comic enthusiasts, and pop culture aficionados, expanding beyond current possibilities.

XM Studios, a licensee of Disney, Warner Bros. Discovery Consumer Products, Hasbro, and more, has received numerous awards from client-led community events and within the creative industry. It won Singapore’s Emerging Enterprise Award in 2018 and the prestigious “Mickey” award from Disney for Product of the Year.

Since 2022, HIDDEN has engaged audiences through storytelling, game design, and technology to create new immersive experiences. The company’s unique chatbot-led games have won multiple awards, including the TripAdvisor Travelers’ Choice Award for 2023 and 2024.

As part of this collaboration, HIDDEN has launched an innovative interactive game at XM Studios’ gallery within the Kitchener Complex building on French Road. Powered by HIDDEN’s popular chatbot-led game engine, this engaging experience allows visitors to explore the ‘hidden’ stories behind the gallery’s visually stunning displays, offering a unique opportunity to feel the passion and dedication behind their creation.

Through a series of unique puzzles and clues, visitors will learn more about XM Studios’ collectibles, which include large-format statues and intricate dioramas of iconic comic superheroes and other beloved characters from popular franchises.

This partnership unites an internationally acclaimed creative brand based in Singapore with a fast-growing game company that uniquely blends physical and virtual experiences.

As a newly authorized distributor for XM Studios, HIDDEN has recently purchased thousands of licensed collectibles, which will be given to players who sign up for the interactive game within the XM Studios gallery.

For HIDDEN, this latest partnership builds on its earlier success in developing similar games and activities in Singapore. From couples on a date to corporate teams enjoying a fun day out, users have been attracted to HIDDEN’s adventure games by the rich content and interesting combination of physical and digital worlds.

In November 2023, HIDDEN introduced its popular adventure game at Changi Airport, enabling users to explore the world-famous landmark through digital clues delivered to their phones. Earlier this year, in April, HIDDEN’s adventure game was part of a national effort to promote the rich heritage of Singapore’s neighborhoods. Partnering with the National Heritage Board, HIDDEN provided a virtual quest in Katong-Joo Chiat to help launch the Heritage Activation Node (HAN) initiative, uncovering the untold stories that make communities special.