The Changing Landscape of Brand Campaigns: India and the World in 2025–2026
Advertising has always mirrored the culture it sells into, but the pace of that mirroring has changed dramatically. A decade ago, a “great campaign” meant[…]
Hikrobot’s New 3D Laser Profilers Bring Micrometre-Level Precision to Indian Manufacturing Lines
Industrial machine-vision maker Hikrobot has rolled out its DP Series of 3D laser profilers, a line of non-contact sensors aimed at giving manufacturers finer control[…]
Turtlemint appoints Monica Anshul Mishra as Chief Human Resources Officer
Turtlemint, the technology-driven platform that distributes insurance and other financial products through a network of advisors, has appointed Monica Anshul Mishra as its new Chief[…]
Middleware’s New RUM Session Explorer Signals a Bigger Shift in Frontend Debugging
Observability vendor Middleware has rolled out a significant upgrade to its Real User Monitoring (RUM) Session Explorer, aimed at cutting the time it takes engineering[…]
Apple’s “Surprise and Shine” Event: iPhone 18 Pro, Pro Max, and the Foldable iPhone Duo Are Here
Apple’s September 9 keynote delivered exactly what its “Surprise and Shine” tagline promised. After a false start earlier in the event where a foldable iPhone[…]
Beyond Sarvam and Krutrim: The Lesser-Known Indian AI Startups Quietly Changing Lives
While headlines chase India’s foundational-model unicorns, a quieter set of AI startups is doing something arguably harder — proving measurable impact in cancer screening, farming,[…]
Clean Rivers Don’t Need Big Budgets — They Need One Person Who Won’t Stop: Real Stories of India’s Grassroots River Warriors
From a college student wading alone into a garbage-choked stream to a former corporate employee who quit his job to revive ponds, India’s cleanest water[…]
AI moves from pilot to production across BFSI, but capturing P&L value remains the next frontier
Beams Fintech Fund, in partnership with Alvarez & Marsal (A&M), launched Beyond the AI Pilot: Scaling Value in BFSI, a report examining the evolution of AI[…]
Zithara.AI and Tyaani Jewellery Come Together to Enable Smarter Customer Engagement
Zithara.AI, an AI native customer engagement platform for offline retailers, has partnered with Tyaani Jewellery by Karan Johar to strengthen customer engagement through technology and data driven insights across the brand’s retail operations. Through the partnership, Tyaani Jewellery will leverage Zithara.AI’s AI native CRM platform to bring greater structure to customer engagement and relationship management. The platform will enable the brand to organise customer information, understand engagement patterns, and create a more connected view of customer interactions. The platform will help Tyaani Jewellery strengthen its approach to customer engagement by enabling more structured and data-driven interactions with its customers. The collaboration is aimed at helping Tyaani Jewellery build stronger relationships with customers beyond individual transactions while creating greater opportunities to increase sales and repeat purchases. By using customer insights to identify relevant engagement opportunities, the platform will support the brand in following up with potential customers, re engaging existing customers and delivering more personalized communication based on customer preferences and purchase behaviour. This can help improve customer conversions, strengthen retention and enable retail teams to turn customer data into actionable insights that contribute to increased sales, stronger customer lifetime value and long term revenue growth. Speaking about the partnership Mr. Manraj Singh, Chief Marketing Officer, Tyaani Jewellery said, “Jewellery is a highly personal category, and the relationship between a brand and its customer extends well beyond a single purchase. As customer expectations evolve, it is important for us to understand their preferences and interactions better and use that understanding to create more meaningful experiences. Our association with Zithara.AI will help us bring greater intelligence and personalisation into our customer engagement, while enabling us to build stronger and more lasting relationships with our customers.” Varun Kashyap, Cofounder, Zithara.AI, said, “Tyaani Jewellery has created a distinctive identity in the contemporary jewellery space, and its approach to engaging with modern consumers makes this partnership particularly meaningful for us. We see a strong opportunity to help the brand make better use of customer data and translate those insights into relevant, timely and personalised engagement. Our platform is designed to help retailers strengthen relationships throughout the customer journey rather than limit engagement to the point of purchase.” Sridevi Reddy, Cofounder, Zithara.AI, added: “Customer engagement in jewellery retail is increasingly about understanding the individual behind every transaction. With AI native capabilities, retailers can move from broad based communication towards experiences that are more relevant to customer preferences, behaviour and purchase journeys. Through our partnership with Tyaani Jewellery, we aim to support the brand in creating a more connected and intelligent customer engagement framework at scale.” The partnership reflects the growing role of AI and customer data in shaping the next phase of jewellery retail, where personalized engagement and long-term customer relationships are becoming increasingly important. Through the collaboration, Tyaani Jewellery and Zithara.AI aim to create a more connected and data-driven approach to customer engagement that supports stronger relationships and the brand’s continued retail growth.
Your AI Assistant’s Login Is Now a Target: Inside the Claude Token-Theft Wave — and How Enterprises Can Protect Themselves
When your AI agent starts working overtime — without you On August 4, 2026, Grant De Swardt, an independent AI consultant based in East Sussex,[…]
