Category: Marketing
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Police launch joint operation against fake OYO branded hotels
The Ghaziabad Police, in collaboration with OYO, have launched a joint operation to crack down on unauthorized hotels fraudulently using OYO’s branding. This initiative follows a police complaint filed by OYO against over 10 such establishments in Ghaziabad, primarily located in the Sahibabad region, for misusing the company’s name and logo without authorization. OYO had…
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Consortium Gifts partners with IIT Bombay ‘Techfest 2024’
One of Asia’s leading corporate gifting companies, Consortium Gifts announced its collaboration with IIT Bombay’s prestigious Techfest 2024, Asia’s largest science and technology festival, taking place from 17th December – 19th December, 2024. As the official gifting sponsor for this landmark event, Consortium Gifts will be adding a touch of elegance and excitement to the…
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The Pant Project unveils ‘Into the Woods,’ a new collection
The Pant Project, a leading menswear brand has introduced its latest collection, “Into the Woods,” through a video campaign that reflects the essence of slow living and a connection to nature. Inspired by the serene winter landscapes of Landour, this collection is designed to combine comfort, style, and functionality, offering a seamless blend of elegance…
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Hoonartek’s VP of Global Marketing appointed to CMO Alliance board
Hoonartek, a data, digital, and AI solutions player, announced that Aijaz Ansari, the company’s VP of Global Marketing, has been independently appointed to CMO Alliance’s Customer Advisory Board. CMO Alliance is a leading global community of Chief Marketing Officers and senior marketing executives. The organization provides a platform for CMOs to connect, collaborate, and share…
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Hola Media launches campaign for Birla Brainiacs
Hola Media Group has announced the launch of a campaign conceptualized and executed for Birla Brainiacs. The campaign, featuring Bollywood superstar Ayushmann Khurrana, celebrates hybrid schooling. It is designed to ignite the potential of the next generation, merging academics with upskilling and inspiring students to become the best version of themselves through a unique combination…
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Hettich Exhibits at AceTech Mumbai 2024
As Mumbai anticipates the next AceTech, Hettich India gears up to mesmerize visitors with its theme, “Magical Interior Solution,” bringing German-engineered furniture fittings to life in ways that transform spaces with unmatched functionality and style. At AceTech 2024, Hettich’s captivating displays and the “Young Magician” campaign will showcase how innovative fittings and appliances could elevate…
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KL Rahul teams up with Police for the new brand’s campaign
Police, the iconic lifestyle brand, is thrilled to announce a two-year partnership with Indian cricket star KL Rahul. The sports legend will represent the brand across India and the Middle East—regions where the brand’s stylish, dynamic, and adventurous spirit resonates deeply with consumers. Owned by the De Rigo Group, Police Watches has been in the…
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Mukta Kumar receives Chanakya Award 2024 for Excellence in PR & Crisis Communication
Mukta Kumar, a renowned Public Relations and Communication professional and Founder and Director Communications of Konnections IMAG was honoured with the prestigious Public Relations Council of India (PRCI)- Chanakya Award 2024 for the Outstanding Work in Crisis Communication at the 18th Global Communication Conclave in Mangalore. The award was presented by Mr. Shripad Naik, Hon’ble Union Minister of State for the Ministry of Power…
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SDA Pays Homage to the Spirit of Mumbai
Spicetree Design Agency (SDA) has unveiled its latest high-quality video that encapsulates Mumbai’s essence. Titled an “Ode to the City’s Resilience,” the video combines impactful storytelling with meticulous production, reflecting SDA’s unwavering commitment to delivering top-tier creative work with great sound and visual mastery. This commitment is sure to assure the audience of the video’s…
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Hettich Launches AI-Powered “Roast The Room” Campaign
Hettich announced its latest digital activation, the AI-powered “Roast The Room” campaign. Merging humor with interior design, this campaign taps into the widely popular trend of “roasting” and adds a twist by inviting fans to poke fun at AI-generated images of cluttered rooms—without any Hettich products in sight. The campaign, happening on Instagram, presents four…
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