Tag: Online

  • Did the online ad campaign influence BJP’s outreach to voters?

    Did the online ad campaign influence BJP’s outreach to voters?

    Recent data from YouGov Surveys indicates a significant impact of political advertising on the voting behavior of urban Indians during the 18th General Election. An overwhelming three-quarters (76%) of urban Indians reported encountering political advertisements, while only 14% claimed they had not seen any. Among those exposed to political ads, a striking 81% noticed advertisements […]

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