Genefied, an enterprise SaaS company working in supply chain traceability, anti-counterfeiting and loyalty technology, has promoted Krishna Khandelwal, who has been associated with the company since the beginning, to Chief Sales Officer. He moves up from Vice President, Sales, and will now own revenue strategy and enterprise expansion across the company’s product suite.

The association began some years earlier, and not in a hiring context. Founder and CEO Ayush Jhawar first met Krishna at a coffee shop, in a conversation unrelated to any role at the company. When Genefied was building its team, Ayush reached out to Krishna first. He has grown with the company since, taking on larger responsibilities over the years before stepping into the role of Vice President, Sales.

Under the expanded mandate, Krishna will steer go-to-market execution across SupplyBeam, GenuineMark, Rewardify and DWAM, with a focus on multi-product adoption within existing accounts and entry into new categories.

He steps into the role with close to eight years in enterprise technology sales across data, SaaS and digital platforms. At Genefied, he has led the downstream supply chain conversation with CXOs and senior decision-makers, a category of deal that typically involves long cycles, multiple internal stakeholders and a business case that has to survive procurement scrutiny.