Lxme, a financial platform for women, is expanding the reach of Lxme UPI through a strategic partnership with Shiprocket, an eCommerce enablement platform. The partnership will extend Lxme UPI across India’s growing D2C commerce ecosystem, enabling more consumers to access the payment solution while earning Digital Gold on eligible transactions. The expansion reinforces Lxme’s vision of making wealth creation a natural extension of everyday spending.

As part of the partnership, the rollout has already gone live across the Fastrr by Shiprocket merchant ecosystem, enabling merchants to offer Lxme UPI without requiring additional integrations. Through the integration, Lxme UPI will be available across fi00+ merchant websites, expanding its reach across categories including beauty, grocery and D2C commerce.

Speaking on the partnership, Priti Rathi Gupta, Founder, Lxme, commented, “Payments are one of the most frequent financial interactions consumers have every day, yet they rarely contribute to long-term financial well-being. Our partnership with Shiprocket and the reach of Fastrr across India’s D2C commerce ecosystem enables us to bring Lxme UPI to the platforms and brands where consumers already discover and shop. By rewarding eligible transactions with Digital Gold, we’re making wealth creation simpler, more accessible and seamlessly integrated into everyday life.”

Adding to this, Gaurav Mangla, CEO, Fastrr by Shiprocket, said, “Checkout is one of the most decisive moments in a customer’s shopping journey, and increasingly, consumers expect it to offer more than just convenience. Partnering with Lxme allows us to add real, tangible value to that moment, enabling shoppers to build wealth simply by transacting the way they normally would. This integration reflects our commitment to constantly reimagining checkout experiences for D2C brands and their customers, making everyday commerce more rewarding for everyone in the ecosystem.”

The partnership supports Lxme’s broader strategy of expanding its UPI ecosystem and enabling more women to begin their wealth-building journey through everyday payments. The collaboration is non-exclusive, allowing Lxme to continue expanding its merchant network and strengthening its presence across India’s digital commerce ecosystem.

According to the recently released Lxme–EY report, Unlocking Her Wealth: The Untapped Economy, more than two-thirds of a woman’s journey from financial access to durable wealth remains structurally blocked in India. By embedding wealth-building into one of the country’s most frequent financial behaviours – digital payments, Lxme aims to encourage more women to build long-term financial assets through everyday transactions.