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14% Consumers buying, 59% engaging, 35% follow Influencers who have long brand partnerships
In the lead-up to this year’s IPL season, a survey conducted by iCubesWire divulges a compelling trend in consumer behavior. Brands tapping on influencers are not just winning attention, they’re winning consumers. Conducted among 5042 IPL enthusiasts aged between 18 and 45, this survey deciphers what drives recall, trust, engagement and purchasing decisions that follow
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The Body Shop Joins the Studio Ghibli-Inspired AI Art Trend with British Rose Eau de Toilette
The Body Shop has joined the viral Studio Ghibli-inspired AI trend, reimagining its British Rose Eau de Toilette in a dreamy, hand-illustrated aesthetic that has taken social media by storm. Leveraging AI-generated artwork, the brand transforms its iconic fragrance into a nostalgic, fairytale-like world, resonating with beauty lovers and pop culture enthusiasts alike. This move
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Masters’ Union unveils #BuildNotMemorize; a bold campaign challenging India’s Rote Education Culture
Masters’ Union, the Gurgaon-based new age institution known for reshaping management education in India through its industry-driven, practitioner-led approach, has launched a bold new digital campaign with the tagline #BuildNotMemorize. This campaign marks the debut of their new ‘School of Emerging Technologies’ to challenge the status quo of engineering education in India. The motto of
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7 Most Innovative AI Companies in India
Artificial intelligence is taking centre stage like never before. Industries, without exception, are shifting towards AI-driven working models. A study has revealed that 77% of Indian startups are investing in AI and other advanced technologies. This tremendous shift has catalysed the growth of AI businesses, with new AI startups emerging almost every day. However, among
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The Body Shop and Plastics For Change Donate 18 E-tricycles to Waste Collectors
The Body Shop India has successfully concluded its E-tricycle donation drive in partnership with Plastics for Change (PFC), the world’s largest source of fairly traded verified recycled plastic. Launched in the last quarter of 2024, as part of the brand’s festive campaign–Spark A Change 2.0–the initiative aimed to support waste collectors and their families by providing them
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PMI and Kyndryl strengthen partnership in South Asia to drive project excellence
Project Management Institute (PMI) and Kyndryl, an IT infrastructure services provider, have renewed their strategic partnership to enhance project management capabilities, thereby fostering innovation, and accelerating digital transformation for Kyndryl and its clients. This announcement underscores both organizations’ ongoing commitment to project success and excellence in project delivery. With this, Kyndryl will leverage global standards,
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Exploring Himachali Cuisine: A Journey Through Traditional Flavors
As someone who loves both food and culture, exploring the traditional dishes of Himachal Pradesh has been a delightful culinary adventure. Nestled in the lap of the Himalayas, Himachali cuisine is deeply rooted in the region’s geography, climate, and culture, offering flavours that are rustic, wholesome, and steeped in tradition. Here are some of my
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Former NITI Aayog CEO, Amitabh Kant takes over as Chairperson of NIIT University
Established with a vision to bring about innovation in higher education and learning in emerging areas of the knowledge society, the University of the Future, NIIT University (NU), appointed NITI Aayog CEO, Amitabh Kant as its new Chairperson (Chancellor), effective March 10, 2025. He has succeeded acclaimed scientist Shri K Kasturirangan. This leadership transition marks a significant milestone in
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HEX20 launches India’s first private payload hosting satellite : 18.03.2025
Heralding a momentous achievement in the country’s space sector, small satellite manufacturing company HEX20 has successfully launched and established contact with ‘Nila’, India’s first private payload hosting satellite. Developed in just four months, ‘Nila’, which represents a significant step forward inprivate satellite technology and innovation, was launched via Berlin-based satellite deployer company Exolaunch aboard SpaceX
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GrowthJockey Launches ‘OttoPilot’ to Transform Business Operations with AI
GrowthJockey has announced the launch of OttoPilot, a next-gen Business Operating System designed for the AI-driven future. OttoPilot is set to redefine how businesses operate by integrating AI-powered automation, modular flexibility, and real-time analytics into a unified platform. Built to address the evolving needs of businesses across industries, OttoPilot transforms complex operations into seamless, intelligent workflows, empowering
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