Halewood Laboratories’ Electrorush and Prorush have come on board as the Official Hydration Partner and Official Energy Partner respectively for the Indian contingent at the Pickleball World Cup 2026, being played at Da Nang, Vietnam till 6th September 2026. The announcement also marks the launch of a new Electrorush range in association with the Indian Pickleball Association (IPA).

Halewood has been in hydration and ORS for over 30 years, and Electrorush is built on that legacy. The collaboration grew out of a long-term partnership with the IPA, which gave Halewood insight into players’ fluid loss, calorie burnout, and issues like dehydration, cramps and fatigue during matches. That insight shaped the new Electrorush range, designed to support hydration, recovery and strength for pickleball players and available across channels and courts.

Mr. Krutin Chaturvedi, Managing Director, Halewood Laboratories, said: “Watching pickleball grow the way it has in India over the last couple of years has been genuinely exciting, and partnering with the IPA felt like a natural next step for us. As Team India takes on the world in Da Nang, Vietnam, we wanted Electrorush to be right there with them – not just as a product, but as part of how they prepare, play, and recover.”

Mr. Suryaveer Bhullar, President, Indian Pickleball Association, added: “Our players give everything on court, and having a partner that understands what that demands – physically – makes a real difference. Electrorush has been a thoughtful, committed partner through this build-up, and we’re glad to have them backing Team India as we head into the World Cup.”

Electrorush’s ties to the sport go back to the grassroots, having been among the first hydration partners for local pickleball games across India.

Prorush continues as Official Energy Partner for the Indian contingent, delivering 10g protein in Prorush Juniors and 15g in Prorush Grown Ups, along with 30 vital nutrients to support players’ strength and nutrition through the tournament.