Category: Marketing
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4700BC and Netflix Unveil New Popcorn Flavours with Karan Johar
In an exciting new partnership to elevate entertainment consumption, 4700BC, a snacking brand, and Netflix have come together to redefine the content-watching experience like never before. This collaboration, featuring Bollywood’s celebrated filmmaker Karan Johar and popular television actors Karan Wahi and Karanvir Bohra, introduces two exclusive popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to complement…
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Seed Ganesha Idols for an eco-friendly Ganesh Chaturthi
Gemini Edibles and Fats India Ltd (GEF India) as a part of their efforts to promote sustainable and eco-friendly practices, will distribute 10,000 Eco-friendly Seed Ganesha Boxes on the occasion of Ganesh Chaturthi. People are getting conscious about the vicissitudes of climate change and rapidly adopting sustainable religious celebrations by worshipping eco-friendly Ganesha, as the immersion of…
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Chariot Productions Media and Digitek Partner with Janhvi Kapoor
Digitek, a leader in Content Creation Tools and Videography & Photography Gear, announced its latest strategic collaboration with acclaimed Bollywood actors Janhvi Kapoor and Rohit Suresh Saraf. This partnership marks a significant milestone for Digitek as it continues to expand its footprint in the realm of content creation and professional photography and videography equipment. “We…
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How YouTubers and Influencers Can Earn from UP Gov Ads: Key Takeaways from the UP Digital Policy
The Uttar Pradesh (UP) government recently unveiled a new digital policy opening lucrative opportunities for YouTubers and social media influencers. As digital content creators continue to shape public opinion and capture large audiences, the government has recognized the potential of these platforms to disseminate information effectively. This policy aims to leverage the reach of influencers…
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2024 Guide to Culture: Unlocking Gen Z’s New Cultural Codes
Virtue Worldwide, the innovative creative agency backed by VICE Media Group, has just dropped its highly anticipated 2024 Virtue Guide to Culture, offering an electrifying look into the new cultural codes that are defining Gen Z. This in-depth report, which draws on extensive research and insights from VICE’s global network of 40,000 young people, promises…
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Hawkins Urges Brothers Not to Take the Shortcut of Cash on Raksha Bandhan
As one of the biggest gifting occasions of the year, the festival of Rakshabandhan is a great harvest time for brands across a wide range of categories, especially those with a substantial percentage of women as their consumers. No wonder the festival ushers in a lot of new communication content in the digital medium every…
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Prevalent Automotive Unveils Bravo 150 Electric Moped for ₹76,999
Prevalent Automotive, a Mumbai-based startup incubated at RIIDL, has announced the pre-launch of its innovative Bravo 150 Electric Moped, targeting a significant shift in India’s electric mobility sector. Priced at ₹78,999, the moped is available for pre-booking at an exclusive rate of ₹76,999, offering an early-bird discount of ₹2,000 for the first 100 customers. Founded…
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Building a Hyper Automated Marketing Ecosystem- Best Practices for B2B Companies
By: Abhijeet Mukherjee Hyper Automation has topped Gartner’s list of strategic technology trends for several years now, and for good reason. As the adoption of automation and AI skyrockets, the tools and technologies are evolving, ushering in a new era that promises to optimize business processes and improve user experiences like never before. The push…
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SabkaLoan chooses Lead Experts as a digital marketing partner
Lead Experts, a data-driven digital marketer, partnered with SabkaLoan, a prominent provider of quick online loans in India. This milestone marks a significant stride in Lead Experts’ strategic expansion into the financial services sector, aimed at amplifying SabkaLoan’s digital presence and enhancing customer engagement. SabkaLoan provides expedited financing solutions with minimal paperwork and a fully…
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‘ACT TODAY’ by Freedom Rice Bran Oil is a unique advertising campaign
Gemini Edibles & Fats India Ltd introduces a unique tech-enabled print advertising campaign for Freedom Rice Bran Oil, titled ‘ACT TODAY’. Leveraging QR code technology to transform how consumers interact with the brand, it has made its print advertising more interactive with a twist of digital. The campaign features a print advertisement with a QR code that, when…
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