Aspect QSR, the quick-service restaurant arm of Aspect Global, has launched a three-month digital out-of-home (OOH) campaign across Mumbai and Thane that puts three of its brands, Nom Nom Express, Indie Rasoi and 1762 Sandwiches & Rolls, on shared screens.

The screens run from 7:30 AM to 11:00 PM, which the company says maximises visibility through the day while letting each brand make its own pitch within a common media space. The release does not give the number of screens or their locations beyond “prominent locations” in the two cities.

Each brand gets its own creative approach:

• Nom Nom Express leads with two creatives on its dine-in, takeaway and delivery offerings, highlighting a value-led menu: Bao from ₹59, Meal Bowls from ₹99 and Combo Meals from ₹129, plus a Buy 1 Get 1 offer on Dimsum delivery.
• Indie Rasoi takes a food-imagery-led approach and promotes a 50% off up to ₹100 offer on Swiggy, with a call to action to “Order Now on Swiggy & Zomato.”
• 1762 Sandwiches & Rolls uses a dedicated brand creative to introduce itself to audiences.

“Digital OOH gives us an opportunity to take our brands beyond the restaurant and delivery ecosystem and engage consumers where they are throughout the day,” said Sandeep Singh, CEO of Aspect QSR. “With Nom Nom Express, Indie Rasoi and 1762 Sandwiches & Rolls, we are bringing three distinct food propositions together while retaining the individual identity and personality of each brand.”

The company says the campaign aims to strengthen visibility, drive consideration and encourage action, and presents digital OOH as a flexible medium for QSR brands because it can carry multiple offers and brand narratives at once. No budget, media partner or performance targets were disclosed.