Freedom Cooking Oil has launched an innovative campaign, “Courtroom,” spotlighting the critical issue of oil adulteration and the importance of informed choices for better health. Featuring renowned actors Yash and Radhika, the campaign takes a dramatic yet engaging approach to educate consumers about the purity and quality of cooking oils.

The centerpiece of the campaign is a courtroom setting where Yash, playing the role of a passionate lawyer, exposes the shortcomings of imitation oils that fail to meet essential purity standards. Through a mix of humor and intensity, the campaign drives home the message that not all sunflower oils are created equal, urging consumers to scrutinize product labels and prioritize trusted brands like Freedom Sunflower Oil.

P. Chandra Shekhara Reddy, Sr. Vice President, Sales & Marketing, Gemini Edibles & Fats India Limited, said, “At Freedom, we place a strong emphasis on trust and purity—values that health-conscious consumers prioritize when selecting their cooking oils. Through our ‘Courtroom’ campaign, we aim to raise awareness about the importance of discerning product quality and making informed choices. We urge consumers to verify the authenticity of the products they purchase and avoid being deceived by misleading packaging. Choosing the right sunflower oil is a crucial step towards a healthier lifestyle, and we are proud to offer a product that consumers can rely on with confidence.”

Adding to this Chetan Pimpalkhute, GM Marketing, Gemini Edibles & Fats India Ltd, said, “The ‘Courtroom’ campaign reflects Freedom Cooking Oil’s dedication to empowering consumers with informed choices for healthier living. Breaking the clutches of typical stereotype edible oil category TV commercials of happy family at dining table, with humor, drama but still holding up the core brand values was the challenge. By combining humour and drama with our commitment to transparency and quality, Freedom Sunflower Oil reinforces its position as a trusted partner in promoting wellness and ensuring families make healthier cooking decisions.

The campaign comes at a time when consumers are increasingly health-conscious but often misled by deceptive marketing. Through its courtroom narrative, Freedom Sunflower Oil makes a compelling case for prioritizing purity and quality, ensuring families can confidently choose a product that supports their health goals.

The verdict is clear: Freedom Sunflower Oil is setting the standard for purity and trust in the cooking oil market, urging everyone to make smarter, healthier choices.